Jennifer Peterson
Jennifer Peterson is a seasoned Marketing and Communications strategy consultant with 14 years of experience. She currently works at IBM as a Senior Manager in Analyst Relations for Data and AI, focusing on generative AI and related technologies. She has previously held roles at IBM, where she managed analyst relations for Sustainability Software, Corporate Social Responsibility, and Corporate Strategy. Prior to her current position, she led the analytics practice for IBM Watson, emphasizing digital strategy and growth marketing.
Before joining IBM, Jennifer worked at Digitas North America, where she contributed to integrated channel marketing and managed campaigns for notable clients like Bank of America and Dunkin’. She also has experience at Forrester as a Senior Research Associate in Customer Experience and has held positions at Citi and Visa, focusing on customer experience strategy and advertising.
Jennifer holds an MBA from Yale and is a Wellesley alumna with a background that includes living and working in the USA and Asia. Her diverse skill set encompasses strategy consulting, brand strategy, digital strategy, and customer journey mapping, among others.
Title: Senior Manager for Analyst Relations, Data & AI
Organization: IBM
