César Melo
César Melo is the Chief Executive Officer and Board Member at Hippeas, a leading company in the snacks industry. With a career marked by leadership roles at global organizations, César brings deep expertise in fast-moving consumer goods (FMCG), P&L management, and international marketing. He is also an active investor and advisor to innovative ventures, including VidMob, reflecting his commitment to fostering growth and innovation in emerging businesses.
César’s professional journey spans executive positions at renowned companies such as PepsiCo, Mondelēz International, Colgate-Palmolive, and FGX International. He has managed billion-dollar P&Ls, led mergers and acquisitions, and built high-performing teams across more than 50 countries. Notably, he accelerated growth for PepsiCo in Sub-Saharan Africa and Europe, led a global turnaround in the chocolate business at Mondelēz, and drove operational excellence and expansion at FGX International. His professional mission centers on building market leaders, nurturing talent, and driving business transformation through strategic partnerships and product innovation.
Notable Organizations:
• Hippeas
• PepsiCo
• Mondelēz International
• Colgate-Palmolive
• FGX International
