Amanda Fornal
Amanda Fornal is an accomplished executive coach, business consultant, and startup advisor with over 25 years of experience in technology, entrepreneurship, and organizational change. As the founder of Hypatia Leadership, she partners with founders and senior leaders, providing confidential coaching to support leadership development, decision-making, and navigating complex transitions. Amanda also leads Orange SFM, where she has spent more than two decades advising organizations on business strategy, technology transformation, and process optimization, working with both early-stage ventures and global enterprises.
Her expertise encompasses large-scale digital transformations, CRM strategy, operational redesign, and cross-functional initiatives. Amanda’s career includes leadership roles at IBM and PwC, where she led teams through technology implementations and process improvement projects. She is also a Director at Founder Institute Germany, supporting early-stage founders and advancing women in leadership. Amanda’s professional mission centers on empowering leaders to thrive in complex environments, fostering innovation, and driving sustainable organizational growth.
Notable Organizations:
• Hypatia Leadership
• Orange SFM
• Founder Institute Germany
• IBM
• PwC
