Alan Bunce
Alan Bunce is a seasoned product marketing leader, currently serving as Principal at EnterprisePMM, where he provides interim product marketing leadership for enterprise SaaS companies. With over 20 years of experience, Alan specializes in guiding organizations through critical transitions, particularly when they lack in-house product marketing expertise. His hands-on approach focuses on delivering tangible results and preparing companies to hire long-term talent once foundational progress is achieved.
Alan’s expertise spans marketing strategy, B2B product marketing, and organizational leadership. He has held senior roles at prominent firms such as Salesforce, where he was Vice President of Product Marketing, and Demandware, where he led multiple marketing teams through significant growth and a successful acquisition. His leadership has driven major achievements, including repositioning brands, integrating acquisitions, and achieving substantial revenue growth. Alan’s professional mission centers on bridging gaps for enterprise SaaS vendors, ensuring they move efficiently from uncertainty to readiness for sustained growth.
Notable Organizations:
• EnterprisePMM
• Salesforce
• Demandware
• IBM
• Unica
